sam.my

sam.my

I write about growth marketing (and other things).

Why Top Managers Are Becoming ICs in the AI Era

Jan 30, 2026

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2 min read

Why Top Managers Are Becoming ICs in the AI Era

I’m seeing a new career trend.

Don’t Let ChatGPT Turn You Into A Tool

Jan 26, 2026

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2 min read

Don’t Let ChatGPT Turn You Into A Tool

The worst way to use AI is before you’ve done any thinking.

Small Data > Big Data

Jan 22, 2026

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1 min read

Small Data > Big Data

I have a bias.

When You Should Compete In Crowded Markets

Jan 21, 2026

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3 min read

When You Should Compete In Crowded Markets

When I was in b-school, I read Blue Ocean Strategy and its message resonated with me immediately like many ideas that feel intuitively true.

Using Time as a Truth Filter

Jan 20, 2026

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3 min read

Using Time as a Truth Filter

The latest idea I’m obsessed with is from Peter Kaufman via the Farnham Street blog.

Will Ads Make You Rethink Your Relationship with ChatGPT?

Jan 17, 2026

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2 min read

Will Ads Make You Rethink Your Relationship with ChatGPT?

With OpenAI announcing ads this week, we’re learning more about what the product will look like.

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