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What Marketing Can Be
Marketing can be a force for good.
Oct 9
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What Marketing Can Be
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August 2024
The Only Two Strategies That Lead to Strategic Advantages in Business
Although Michael Porter famously outlined three generic strategies for sustainable growth–cost leadership, differentiation, and focus–the first two…
Aug 27
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The Only Two Strategies That Lead to Strategic Advantages in Business
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July 2024
Why Smart Organizations Don’t Always Win
In The Advantage, Patrick Lencioni explains that organizational health, not smarts or expertise, is a company's biggest competitive advantage.
Jul 25
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Why Smart Organizations Don’t Always Win
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The Real Reason Big Meetings Suck
There’s a tendency at work to believe that adding more people to meetings leads to better information sharing and thereby better decision-making.
Jul 19
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The Real Reason Big Meetings Suck
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How to Get The Best Insights for Building Great Products
Getting closer to your customers is the only surefire way to gain the unique insights needed to build the best products.
Jul 10
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How to Get The Best Insights for Building Great Products
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June 2024
A Lesser-Known But More Effective Way to Segment Your Customers
Most businesspeople are familiar with the Technology Adoption Life Cycle Model that Geoffrey Moore popularized in his book, Crossing the Chasm. Moore…
Jun 30
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A Lesser-Known But More Effective Way to Segment Your Customers
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Why Market Research Can Make Us Mediocre
When companies run market research, they often overlook insights that showcase their strengths, obsessing instead over the insights that reveal their…
Jun 18
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Why Market Research Can Make Us Mediocre
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