Really strong point about blue ocean apathy versus red ocean competition. The reflexive avoidance of crowded markets misses that competition itself is often proof of real demand. I've seen teams chase 'unique' spaces only to discover why they were empty in the first place. The niche carving idea also resonatesfor me, finding that purple pocket requires knowing the market well enough to spot where others cant reach.
Really strong point about blue ocean apathy versus red ocean competition. The reflexive avoidance of crowded markets misses that competition itself is often proof of real demand. I've seen teams chase 'unique' spaces only to discover why they were empty in the first place. The niche carving idea also resonatesfor me, finding that purple pocket requires knowing the market well enough to spot where others cant reach.
Agree! Often "unique spaces" are more a reaction to boredom with the core business than excitement around a truly novel, open space.