The Only Way to Sell Something...

…is one at a time.

That doesn’t mean you personally have to talk to a million customers to sell a million products.

But someone does.

This is why word of mouth is the best marketing.

Word of mouth is one-to-one selling at scale.

It’s hundreds, thousands, or millions of people who like what you offer so much they’re willing to become your sales force.

They sell your product one-to-one so you don’t have to.

And they’re willing to do this indefinitely–and for free.

Your goal should be to create things worth talking about. Things that are remarkable.

Do that, and you will create the most powerful sales and marketing force the world has ever seen.

No amount of marketing spend can buy what the best word of mouth creates.